The accent colour that only worked on half the site
A lime that scored 15:1 on black and 1.5:1 on off-white — and the process step numbers nobody would have been able to read.
ReadWriting
Notes from
the workbench.
Things we hit while building, written up while they're still fresh. Mostly the mistakes — those are the ones worth reading.
Never let an animation decide whether your site is visible
Scroll-reveal effects usually start by hiding everything. If the script that un-hides it fails, you have shipped a blank page.
ReadThe lead you already paid for
Most small businesses lose enquiries in the gap between "interested" and "booked". That gap is measurable, and it is closable.
Read